Do you know about cold outreach? How to fix it? If not, you really should go through this blog since cold outreach is normal in digital marketing world and if you want to be a marketer in the future, maybe you should also know how to deal with it.
David Schneider said that as marketers, they typically send and receive hundreds of emails a week. Occasionally, those emails are sent to people they even do not really know that well, or do not know at all.
This is cold outreach, and for better or for worse, it has its purpose. Sometimes, in order to further marketing campaigns, it is helpful to send a few cold emails. But how to do this without being seen as spammy? And how to do this to actually get results which are expected? (David, 2015)
Let me introduce some methods to you:
- Relevance
If it is related to consumers’ lives, they definitely would open and read it, isn’t it?
- Timing
You should make sure that there are not a lot of words in emails, but in essence, it says everything it needs to say (David, 2015).
- Creativity
In order to stand out from the hundreds of emails people receive weekly, you have to be creative (David, 2015).
- Credibility
This point is very important. If you are asking someone to take a chance on you and your brand, remember to build credibility by referencing your following as well as additional brands you have worked with (David, 2015).
- Personalization
This is the last method. You should build up your own person branding and make sure it is positive.
These five methods are very useful. Hope you enjoy this blog. At last, if you have any thoughts want to exchange with me, just comment below I will reply as soon as possible. Below I attach a video which is also a guidance to handling the cold emails, enjoy it!
Video Source: YouTube
Lexi3881 
Thanks the post! Really earn something new.
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*learn
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Thanks for sharing the information about the cold outreach! I do not know the concept at all, so your post is very helpful to me. After reading your post, I think cold email is also important for digital marketers to connect with their customers. Interesting post!
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I am so appreciate if you do learn something from my blog. And yes cold outreach is common, if we can handle it well, it really can bring lots of benefits to us.
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New words New things to me, really interested in, even I’m knowing nothing with digital marketing.
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Digital marketing world is full of fun and challenge. If you are interested in digital marketing after reading my blogs, just feel free to contact me, I will share more thoughts and acknowledge with you.
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Interesting post, Lexi. Yes, I agree with your opinions. We receive a lot of emails every day and most of the email is not related to us. As a marketer, we need to learn how to design a good marketing email. At the same time, the marketers should obey to law.
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Yessss! Legislation as well as ethics are important. We cannot be rude or use others’ private information to earn profits. You really provide me good thoughts in the area. Thank you very much!
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