Google mobile device search accounts for over 50% of the total search volume, and more people are using mobile devices to search. Now, in order to make users have a better user experience, AMP products of Google have changed the way of content discovery and monetization, which will further promote Google’s ‘mobile priority strategy’ in 2018.
What is AMP? What is Its history and growth?
The Accelerated Mobile Pages Project (AMP) is a google-run website publishing technology designed as a competitor to Facebook’s Instant Articles, and includes several other large search, social and web publishing platforms around world. The AMP Project was announced by Google on October 7, 2015. AMP pages first appeared to web users in February 2016. By September 2016, Google started linking to AMP content in the main mobile search results area (Wikipedia, 2018).
What are the advantages AMP can bring?
- Higher Performance and Engagement
Web pages and ads published in the AMP open-source format load near instantly, giving users a smooth, more engaging experience on mobile and desktop (Accelerated Mobile Pages Project, 2018).
- Flexibility and Results
Publishers and advertisers can decide how to present their content and what technology vendors to use, all while maintaining and improving key performance indicators (Accelerated Mobile Pages Project, 2018).
AMP links in Google search are identified with an icon.
The AMP Project is an open-source initiative aiming to make the web better for all. The project enables the creation of websites and ads that are consistently fast, beautiful and high-performing across devices and distribution platforms (Accelerated Mobile Pages Project, 2018).
This is a huge progress in digital marketing area. As a digital marketing student, we should know about it even use it in the future jobs.
Lexi3881 
I never know AMP before. This article really introducing a new thing to me. Of course, the technology of AMP really can help GOOGLE to exceed its competitor – Facebook if GOOGLE develops it reasonably. Also, it is quite important to marketers as well since also help marketers post its ads in a more efficient way.
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Thank you for your time commenting on my blog. It is my pleasure to inform something new for you. And If you think it is useful for you or you have interest on this area, you can search more information on it! I am sure you will be benefited.
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Hey, this post bring some new things to me, thx for the post! AMP is never heard by me before!
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It is my pleasure to inform something new for you. And If you think it is useful for you or you have interest on this area, you can search more information on it! I am sure you will be benefited.
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Good post, Lexi! Thanks for your sharing with the useful topic. I have heard about the Google AMP, but I do not know the benefits of AMP. Based on your post, I think it is a useful tool for marketers to improve performance and engagement and it also provides an efficient way for marketers to reduce load time!
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Nice post, Lexi. Increasing customer engagement is an important factor to attract people. I personally prefer the website to have a higher level of engagement. But I am wondering how does the marketers apply it? Could you give me an example?
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google has post their steps related to how to use it on their websites. if you are interested in it, you can just by googling ‘google amp project’!
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