What is the future of digital marketing?

History has a tendency to repeat itself, and with digital marketing in particular, there is a pattern of disruption. As Saher Ghattas said, the previous framework includes websites, email campaigns, digital advertisements, basic social media management and basic blog publishing. It only focuses on increasing visits to websites but has no focus on lead conversion and proper …

How to deal with cold outreach in digital marketing?

Do you know about cold outreach? How to fix it? If not, you really should go through this blog since cold outreach is normal in digital marketing world and if you want to be a marketer in the future, maybe you should also know how to deal with it. David Schneider said that as marketers, …

Go standardization vs. Go localisation

I am going to talk about an interesting topic in this blog. Since more and more companies have gone international, the question whether to go standardization or localisation is really account for these companies. However, I only gonna talk about the digital marketing aspect. For example, McDonald’s is the world’s leading fast food. Their US …

Ethical vs. Legal issues in digital marketing

Ethics arise from culture which can be organisational, individual and professional while legislation forms minimum standard. These two facts often influence each other and result in codes of conduct of companies and organisations. These all aspects have influences on the four controls which are advertising controls, sales promotion controls, PR controls and direct digital controls. …

Function of brand story in digital marketing

Sometimes when I google some brands’ websites, the guide of contents always have a category named brand story. It is interesting and made me wonder what is a brand story and why a brand need a brand story. What is a brand story? A brand story is more than content and a narrative. The story …

Knowing psychology is important to digital marketers!

The rise of digital marketing requires marketers to more in-depth understanding of customer's thoughts. Shortly before, the marketing strategy manager of the first company in the world using online social media to search information which is named Hubspot, jose mourinho, proposed the concept of ten psychology. These concepts based on the insight of human nature. …

Did you ever know about the google AMP project?

Google mobile device search accounts for over 50% of the total search volume, and more people are using mobile devices to search. Now, in order to make users have a better user experience, AMP products of Google have changed the way of content discovery and monetization, which will further promote Google's ‘mobile priority strategy’ in …

what is Apple’s new iPhone digital marketing strategy for advancing countries?

In September, Apple company conducted their new conference to release three types of new cell phone products and one watch product for 2018. Instantly, public look at the new iPhone xs and iPhone xs max and even many of my friends have brought ones. As we all know, Apple company is famous in the whole …

Are people really touched by the pictures on the package of tobacco?

To persuade people quit smoking, cigarette packs often contain warning messages. For example, the package of cigarette will show some pictures of people who have smoked for a long time and are going to die or have had severe cancer. These pictures try to tell people the danger of smoking and persuade tobacco customers to …

Are customers really engaged with film promotion related to merchandise?

Film promotion is the practice of promotion specially in the film industry, and usually occurs in coordination with the process of film distribution which is the process of making a movie available for viewing by an audience. Sometimes called the press junket or film junket, film promotion generally includes press releases, advertising campaigns, merchandising, franchising, …